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Using UTM tags in Zaprite

Add UTM tags to Zaprite Payment Links to measure analytics.

John avatar
Written by John
Updated over 2 weeks ago

You can add standard UTM tags to Zaprite Payment Links in order to track and measure conversions and affiliate traffic.

Available UTM parameters

The following UTM parameters may be used in Zaprite:

  • utm_source

  • utm_campaign

  • utm_medium

  • utm_term

  • utm_content

For more information on UTM parameters and how to implement them, see Google's article Collect campaign data with custom URLs.

Using UTM tags in Zaprite

To use UTM tags in Zaprite, simply add your required parameters to the end of your Payment Link URL.

Example:

https://pay.zaprite.com/pl_eCceSZdvPO?utm_source=intercom&utm_medium=helpdesk&utm_campaign=demo

URL Builder

Our new URL Builder feature can help you construct your desired URL.

Any Orders created using the Payment Link URL above will have the associated UTM tags saved in the Order Metadata.

Viewing UTM data

UTM data can be viewed in one of two ways.

Orders CSV Download

All UTM tags associated with an Order are available in the Orders CSV export, which can be downloaded from the Orders page in your Zaprite account.

API Query

All UTM tags associated with an Order are returned in the Order response when querying an Order using Zaprite's API.

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